the-iconic-4.jpg

TRUE COLOURS

Social Concept

Social

The Iconic

The Iconic

A shoppable filter based on your vibe

 Understanding of the term ‘Nonbinary’ is low amongst many people who do not understand that gender is not simply male and female.  How can we get Nonbinary People to express their identities through fashion using the Iconic?

Understanding of the term ‘Nonbinary’ is low amongst many people who do not understand that gender is not simply male and female.

How can we get Nonbinary People to express their identities through fashion using the Iconic?

 Fashion is the one industry where gender can be more fluid. Traditional ideas about gender can be challenged and self-expression is celebrated.

Fashion is the one industry where gender can be more fluid. Traditional ideas about gender can be challenged and self-expression is celebrated.

Artboard 1_2-8.png
Artboard 1_2.png
Artboard 1_3-8.png
Artboard 1_4-8.png
Artboard 1_4.png
Artboard 1_5-8.png