
TRUE COLOURS
Social Concept
Social

The Iconic
A shoppable filter based on your vibe

Understanding of the term ‘Nonbinary’ is low amongst many people who do not understand that gender is not simply male and female.
How can we get Nonbinary People to express their identities through fashion using the Iconic?

Fashion is the one industry where gender can be more fluid. Traditional ideas about gender can be challenged and self-expression is celebrated.





